We produce and distribute curated news and branded content to help clients gain market share through high-value, trusted communications.
Today, more than any time in history, consumers are in control. In this new world, consumers and customers of all types are desperate for agnostic, unbiased, uncluttered information to support important purchase decisions. At the same time, brands and businesses are desperate to build real relationships in a credible and relevant manner.
Thought Leadership ➔ Mindshare ➔ Market Share
Curated news and branded content planning based on audience insights and media consumption intelligence.
A Journalistic approach to brand content strategy and production.
Distribution & Optimization
Channel planning, deployment, and optimization of content to engage audiences against specific business KPI’s.
News curation. Customizable, everyday relevance through news for brands seeking to enhance relevance and build trust with key audiences.
Journalistic Approach to Branded Content
Our journalists investigating, writing, or editing your content:
- Increases relevancy to target audiences
- Ensures stories are newsworthy
- Mitigates unintentional brand bias
Augments your branded content with relevant, timely news.
- Grows audience among news & information seekers
- Builds trust & credibility of the brand
- Provides longer tail (news caliber) search value of brand pages
- Increases social & mobile engagement
- Demonstrates behavior of the category thought leader