The Evolving Role of Brand Storytelling
Brand storytelling is nothing new – but it’s also no fad.
It’s what Rick Kupchella explores in his latest piece for Forbes, “Storytelling: How To Create Brand Relevance”.
Today’s communication game is all about reduction. Deduction. Distillation. Simplification of the complex. Storytelling, a primal thing, is becoming regentrified. It’s a new kind of natural order. It’s becoming a new way of life — and a major opportunity — for brands.
Read the full piece: HERE
And as much as brand storytelling is critical for shaping your value, distributing your message is becoming more complex. On the heels of the Cambridge Analytica scandal, our head of Digital Strategy takes a look at why the Facebook outrage may be misplaced in “Data Drama”.