Matching Your Content to Your Goals

Matching Your Content to Your Goals

Nov 11, 2021 | Content Strategy

Matching Your Content to Your Goals At the Informed Engagement Network, we sometimes have prospective clients who come to us with very specific content asks: a 3-minute video, for example, or a series of white papers. “We can do that!” we respond. And then we ask...
So You Want to Sell to Gen Z?

So You Want to Sell to Gen Z?

Jun 21, 2021 | Content Strategy, Thought Leadership

So You Want to Sell to Gen Z? Every generation has its stereotypes: Gen X doesn’t want to grow up. Millennials are self-involved and saddled with debt — but they do have great taste in houseplants and color (see: Millennial Pink). Gen Z are digital natives who will...
Harnessing the Power of Journalists

Harnessing the Power of Journalists

Feb 3, 2021 | Content Strategy, Research

Harnessing the Power of Journalists The same skills that make journalists adept at finding and delivering the news also make them uniquely well-positioned for marketing, communications, research, strategy and storytelling.  Albert Einstein famously said that “the...
Branding in the Age of Divisiveness

Branding in the Age of Divisiveness

Jan 13, 2021 | Thought Leadership

Branding in the Age of Divisiveness Recent events may usher in a new era of consumer mindfulness, one in which companies’ political donations are heavily scrutinized.   Today, a company’s brand is comprised of more than the products it sells. I think of Nike and it...