Stop Fishing for Your Audience! Go Find It

We are living in a rare moment in the history of communication. Not since the launch of Morse code, when the speed of messaging moved from months to seconds, has there been such a tectonic shift in the opportunity of our profession. We don’t have the single source...

The TV News to Digital Marketing Time Warp

MADISON, Wis. (early 2005) My 6’5” news director stared down at me, chuckling. “Facebook? You really think that is a story? For real?” Al Zobel, a long time TV news vet, had a particularly high standard for what qualified as “news.” He was naturally skeptical. I...

What’s the Story You Want to Tell?

The Hollywood awards season sparks office pools and friendly debate about our favorite stories from the silver screen. These stories have compelling characters, conflict, climax and a resolution. This type of storytelling is different from the storytelling getting so...