So You Want to Sell to Gen Z?

So You Want to Sell to Gen Z?

So You Want to Sell to Gen Z? Every generation has its stereotypes: Gen X doesn’t want to grow up. Millennials are self-involved and saddled with debt — but they do have great taste in houseplants and color (see: Millennial Pink). Gen Z are digital natives who will...
In Marketing, Trust is Gold

In Marketing, Trust is Gold

In Marketing, Trust is Gold Trust is the underpinning of all successful business communication. Without it, nothing we say has any real meaning. Trust transforms words into value. We build with facts, and trust is the mortar: Together they enable us to make great...
Harnessing the Power of Journalists

Harnessing the Power of Journalists

Harnessing the Power of Journalists The same skills that make journalists adept at finding and delivering the news also make them uniquely well-positioned for marketing, communications, research, strategy and storytelling.  Albert Einstein famously said that “the...

Where Do Content Strategies Come From?

Where Do Content Strategies Come From? In 30 years of broadcast news—and a few years as a children’s book author—one thing I’ve developed is an affinity for simple questions. Particularly questions that are posed as simple questions—but really aren’t. Like,...

The TV News to Digital Marketing Time Warp

MADISON, Wis. (early 2005) My 6’5” news director stared down at me, chuckling. “Facebook? You really think that is a story? For real?” Al Zobel, a long time TV news vet, had a particularly high standard for what qualified as “news.” He was naturally skeptical. I...