Matching Your Content to Your Goals
Matching Your Content to Your Goals At the Informed Engagement Network, we sometimes have prospective clients who come to us with very specific content asks: a 3-minute video, for example, or a series of white papers. “We can do that!” we respond. And then we ask...
What are explainer videos and why do they work?
What are explainer videos and why do they work? At the Informed Engagement Network (IEN), we produce content in a variety of media for a wide range of platforms. All of it — in fact, everything we do — is built on a foundation of journalistic integrity and starts with...
So You Want to Sell to Gen Z?
So You Want to Sell to Gen Z? Every generation has its stereotypes: Gen X doesn’t want to grow up. Millennials are self-involved and saddled with debt — but they do have great taste in houseplants and color (see: Millennial Pink). Gen Z are digital natives who will...
In Marketing, Trust is Gold
In Marketing, Trust is Gold Trust is the underpinning of all successful business communication. Without it, nothing we say has any real meaning. Trust transforms words into value. We build with facts, and trust is the mortar: Together they enable us to make great...
Harnessing the Power of Journalists
Harnessing the Power of Journalists The same skills that make journalists adept at finding and delivering the news also make them uniquely well-positioned for marketing, communications, research, strategy and storytelling. Albert Einstein famously said that “the...Page 1 of 2