Where Do Content Strategies Come From?

Sep 1, 2020 | Content Strategy, Thought Leadership

Where Do Content Strategies Come From? In 30 years of broadcast news—and a few years as a children’s book author—one thing I’ve developed is an affinity for simple questions. Particularly questions that are posed as simple questions—but really aren’t. Like,...

The TV News to Digital Marketing Time Warp

May 1, 2020 | Content Strategy

MADISON, Wis. (early 2005) My 6’5” news director stared down at me, chuckling. “Facebook? You really think that is a story? For real?” Al Zobel, a long time TV news vet, had a particularly high standard for what qualified as “news.” He was naturally skeptical. I...

What’s the Story You Want to Tell?

Apr 1, 2020 | Content Strategy

The Hollywood awards season sparks office pools and friendly debate about our favorite stories from the silver screen. These stories have compelling characters, conflict, climax and a resolution. This type of storytelling is different from the storytelling getting so...