Harnessing the Power of Journalists

Harnessing the Power of Journalists

Harnessing the Power of Journalists The same skills that make journalists adept at finding and delivering the news also make them uniquely well-positioned for marketing, communications, research, strategy and storytelling.  Albert Einstein famously said that “the...
Science + Journalism: A Match Made for Research Success

Science + Journalism: A Match Made for Research Success

Science + Journalism: A Match Made for Research Success Just like the decades I spent in the news business, one of the things I’ve most enjoyed about my life in business is how deep we get to go on many different subjects—subjects as disparate as health care,...