Business Strategy & Commercialization
Greg Morrow is a business strategy and commercialization leader at the Informed Engagement Network. He has worked in leadership roles with both Fortune 500 and start-up organizations to transform business models for breakthrough results in volume, profit, and market share. Greg’s disciplined approach to helping clients focus on key success factors and proven effective models has yielded exceptional “turnaround” and growth performance consistently.
Greg has more than 30 years of general management, strategy, marketing and commercial leadership experience at Procter & Gamble, Coca-Cola, Johnson & Johnson, Abbott, Becton Dickinson, and Align Technology (Invisalign). He also serves as a Board Member and fractional Chief Marketing Officer for top Private Equity portfolios.
Greg is a marketing expert in both B2C and B2B applications, especially in situations where excellence in both is necessary to drive success. In this vein, he was an early-stage developer of combined B2C/B2B commercial models whose results has driven their adoption by top companies across numerous verticals.
Greg is a graduate of the United States Naval Academy, also earning an MBA at the University of Maryland, and is a graduate of the Stanford Executive Program, Stanford Graduate School of Business (GSB). He further served as a Certified Public Accountant (CPA) with KPMG Peat Marwick. Prior to his business career, Greg served as a naval officer and is a combat veteran of Operation Desert Shield.