Business Development Specialist
Macarena is a sales and marketing account executive who focuses on closing and retaining B2B and B2C accounts and driving revenue growth. She previously worked for Univision MN, an American Spanish-language free-to-air television network, where she helped a range of businesses enter the Hispanic market in Minnesota.
At Minnesota State University–Mankato, Macarena served as a liaison between the university and ethnic communities throughout the state of Minnesota. She built relationships with multiple cultural groups in an effort to promote Minnesota State University–Mankato that ultimately impacted the recruitment and retention of current/future faculty, staff and students. At i.e.network, Macarena works closely with CEO/Founder Rick Kupchella and Business/Go-to-Market Strategist Paul Hillen to promote IEN’s unique value proposition in the marketplace.
Macarena holds a master’s degree in Business Administration and a bachelor’s degree in International Business/Marketing from Minnesota State University.