Cutting The Cord: Cable Industry Positioning

Cutting The Cord: Cable Industry Positioning

Case Study Cutting The Cord: Cable Industry Positioning How IEN helped the cable industry better position its message to cord cutters. . The Client CTAM, a consortium of marketing communicators in the cable, technology and film industry. The Challenge The Informed...
Cargill: The Echo Effect

Cargill: The Echo Effect

Case Study Cargill: The Echo Effect Finding and influencing the right decision-makers. The Client Cargill is a privately held food corporation that works in 70 companies and has 155,000 employees. The company has been operating for 155 years and has $114.6 billion in...
The Alliance for a Healthier Minnesota

The Alliance for a Healthier Minnesota

Case Study The Alliance for a Healthier Minnesota Build and energize an alliance of companies to improve health and wellness in Minnesota.  The Client Target Corporation sought to pull together a group of large Minnesota employers to work together in a non-competitive...
The Cable Industry v. Content Piracy

The Cable Industry v. Content Piracy

Case Study The Cable Industry v. Content Piracy Educating consumers about how to stream safely. The Client CTAM, a consortium of marketing communicators in the cable, technology and film industry. The Challenge CTAM wanted to combat an escalating content piracy...