Cargill: The Echo Effect
Using social intelligence, i.e. network helped Cargill uncover a broader audience, develop content highly relevant to that group and engage with a defined set of decision-makers. Ultimately, the goal was to launch a profitable consultancy practice around Responsible Supply Chains. Watch the animation to see the results and learn about the tools used.
By precisely targeting customers, Cargill saw their conversions grow in a matter of just a few months. The content Cargill published was being socialized by a large percentage of targets, resulting in leads coming into Cargill.