Cargill: The Echo Effect

 

The Challenge
Using social intelligence, i.e. network helped Cargill uncover a broader audience, develop content highly relevant to that group and engage with a defined set of decision-makers. Ultimately, the goal was to launch a profitable consultancy practice around Responsible Supply Chains. Watch the animation to see the results and learn about the tools used.

Results
By precisely targeting customers, Cargill saw their conversions grow in a matter of just a few months. The content Cargill published was being socialized by a large percentage of targets, resulting in leads coming into Cargill.