Former Cargill CMO & Business Leader Named President of IEN
On the heels of a strong start to 2022, IEN Founder and CEO Rick Kupchella sees a year focused on aggressive growth, innovation and new leadership beginning with his appointment of Paul Hillen to the post of president. Learn more here.
OUR PROMISE
We drive top-line revenue, market share and influence.
WHAT WE DO
Research
IEN combines the ability to find and harvest the most relevant digital information with the tenacity and veracity of traditional hard-nosed journalism. We are part intelligence agency, part newsroom. Combined, we’re able to provide our clients with the best data, insights and information about their industry and customers to make better decisions, faster.
Strategy
IEN builds on our research and insights to develop business, brand, content & distribution strategies. IEN works with clients to identify value propositions that drive top-line growth and influence with key target audiences. IEN’s production and distribution roadmaps guide the format, frequency, channels and platforms so your content can deliver measurable results.
Content
IEN finds the creative talent that best fits your content needs, whether it’s a writer with healthcare expertise, a skilled videographer or an expert who is skilled at optimizing LinkedIn profiles. We transform research and strategy into precise messaging with the right voice and tone, driving powerful storytelling that inspires, educates and persuades.
OUR DIFFERENCE
We apply the skills of journalists like no other agency in the world.
Our Journalistic Approach
Our team has conducted more than 50,000 interviews in pursuit of tens of thousands of stories. The core competencies needed to succeed in these endeavors—investigative ability, tenacity and creativity—are the foundation of our approach.
Our outcomes are fact-based, authentic and impactful.
Fact-Finding
We conduct research and intelligence to reveal truths and insights.
Brand Storytelling
We blend research and strategy to create informed content with the power to engage, influence and persuade.
News as Content Marketing
We dramatically increase the everyday relevance of brands through the production and distribution of licensed news content.
OUR TEAM
We’re skilled journalists and strategists.
Rick Kupchella
Founder / CEO
“None of us is as good as all of us.” –Ray Kroc, McDonald’s co-founder
Paul Hillen
President
“A great strategy is not just a set of choices of what you will do, but also what you will not do.”
Becky Nahm
SVP Content Production
“To be persuasive we must be believable; to be believable we must be credible; to be credible we must be truthful.” –Edward R. Murrow
Peter Lecy
CFO
“Leadership and learning are indispensable to each other.” –John F. Kennedy
Tim Sherno
SVP Research & Strategy
“What we hope ever to do with ease, we must learn first to do with diligence.” –Samuel Johnson
Sarah Elbert
Senior Director of Content Strategy / Director of Client Services
“The secret of getting ahead is getting started.” –Mark Twain
Maria Reitan
Strategist
“If they don’t give you a seat at the table, bring a folding chair.” –Shirley Chisholm, congresswoman
Greg Morrow
Business Strategy & Commercialization
Anne Cowan
Communications Strategist
“Truth is a point of view, but authenticity can’t be faked.” –Peter Guber, producer
Sean Ryan
Digital Strategist
“The most powerful delivery system ever invented for an idea is a story.” –Aaron Sorkin
Macarena Garcia
Business Development Manager
“We cannot solve our problems with the same thinking we used when we created them.”
–Albert Einstein
OUR PROCESS
You Can Expect Us To
Know What Questions to Ask
Interrogate the Facts
Distill Complexity
Think Critically
Defend Authenticity
Influence Change
Succeed
OUR CLIENTS
We partner for results.
Case Studies
Featured Work
Let’s get started.
Please reach out so that we can get to work tackling your unique challenges.
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