Welcome to the Informed Engagement Network.
We’re skilled researchers, strategists and content producers—passionate about helping clients grow their business and influence.
OUR PROMISE
We drive top-line revenue, market share and influence.
WHAT WE DO
Research
IEN combines the ability to find and harvest the most relevant digital information with the tenacity and veracity of traditional hard-nosed journalism. We are part intelligence agency, part newsroom. Combined, we’re able to provide our clients with the best data, insights and information about their industry and customers to make better decisions, faster.
Strategy
IEN builds on our research and insights to develop business, brand, content & distribution strategies. IEN works with clients to identify value propositions that drive top-line growth and influence with key target audiences. IEN’s production and distribution roadmaps guide the format, frequency, channels and platforms so your content can deliver measurable results.
Content
IEN finds the creative talent that best fits your content needs, whether it’s a writer with healthcare expertise, a skilled videographer or an expert who is skilled at optimizing LinkedIn profiles. We transform research and strategy into precise messaging with the right voice and tone, driving powerful storytelling that inspires, educates and persuades.
OUR DIFFERENCE
We apply the skills of journalists like no other agency in the world.
Our Journalistic Approach
Our team has conducted more than 50,000 interviews in pursuit of tens of thousands of stories. The core competencies needed to succeed in these endeavors—investigative ability, tenacity and creativity—are the foundation of our approach.
Our outcomes are fact-based, authentic and impactful.
Fact-Finding
We conduct research and intelligence to reveal truths and insights.
Brand Storytelling
We blend research and strategy to create informed content with the power to engage, influence and persuade.
News as Content Marketing
We dramatically increase the everyday relevance of brands through the production and distribution of licensed news content.
OUR TEAM
We’re skilled journalists and strategists.
Rick Kupchella
Founder / CEO
“So much of what we do @IEN is really a re-application of journalism. Listening. Critical thinking. And ultimately storytelling.”
Paul Hillen
President
“A great strategy is not just a set of choices of what you will do, but also what you will not do.”
Nancy Cassutt
Executive Vice President Content
“The best storytelling – when built on a foundation of truth and ethics – will not only inform but inspire change.”
Becky Nahm
SVP Content Production
“Process is the difference between telling one great story and many great stories.”
Tim Sherno
SVP Research & Strategy
“Smart companies ask. Courageous companies listen. Successful companies act.”
Sarah Elbert
Senior Director, Content
“Once a journalist, always a journalist.”
Maria Reitan
Strategist
“Communication starts with listening. If you don’t start by listening, you don’t get it right.”
Greg Morrow
Business Strategy & Commercialization
“There is no shortage of excellent ideas and strategies. What’s usually missing is the will to turn a chosen course into action.”
Anne Cowan
Communications Strategist
“Onward.”
Sean Ryan
Digital Strategist
“A strategy without a story is nothing more than white noise.”
OUR PROCESS
You Can Expect Us To
Know What Questions to Ask
Interrogate the Facts
Distill Complexity
Think Critically
Defend Authenticity
Influence Change
Succeed
OUR CLIENTS
We partner for results.
Case Studies
Featured Work
Let’s get started.
Please reach out so that we can get to work tackling your unique challenges.
Contact Us
