Welcome to the Informed Engagement Network.  

We’re skilled researchers, strategists and content producers—passionate about helping clients grow their business and influence.


We drive top-line revenue, market share and influence.

Content marketing for Fortune 100 health care company: Grew social traffic 40X, tripled mobile referral, doubled enterprise Google-indexed pages.

Digital marcom campaign for broadband services industry: Short-term results included 30M search impressions, 800K site visits, 900K video views and 110K qualified leads.

Research + target marketing in global supply chain space: Following a period with no deals in 18 months, 25% of targets reached out directly to client and 65% socialized content directly with cohorts. After campaign, the first 4 deals closed in the next 6 months.

Twitter thought-leadership for Fortune 100 healthcare company: Site traffic increased 535%, delivering 2K qualified leads and beating industry benchmarks by 50%.

Awareness campaign for TV entertainment industry: Garnered 4M search impressions, 100K site visits and 100% increase in engagement, doubling CPM efficiency.

COVID19 ”blitz” blog campaign in healthcare industry: 1 million emails with 31% open rate
and 265,000 site visits.



IEN combines the ability to find and harvest the most relevant digital information with the tenacity and veracity of traditional hard-nosed journalism. We are part intelligence agency, part newsroom. Combined, we’re able to provide our clients with the best data, insights and information about their industry and customers to make better decisions, faster.


IEN builds on our research and insights to develop business, brand, content & distribution strategies. IEN works with clients to identify value propositions that drive top-line growth and influence with key target audiences. IEN’s production and distribution roadmaps guide the format, frequency, channels and platforms so your content can deliver measurable results.


IEN finds the creative talent that best fits your content needs, whether it’s a writer with healthcare expertise, a skilled videographer or an expert who is skilled at optimizing LinkedIn profiles. We transform research and strategy into precise messaging with the right voice and tone, driving powerful storytelling that inspires, educates and persuades.



We apply the skills of journalists like no other agency in the world.

Our Journalistic Approach

Our team has conducted more than 50,000 interviews in pursuit of tens of thousands of stories. The core competencies needed to succeed in these endeavors—investigative ability, tenacity and creativity—are the foundation of our approach.

Our outcomes are fact-based, authentic and impactful.


We conduct research and intelligence to reveal truths and insights. 

Brand Storytelling

We blend research and strategy to create informed content with the power to engage, influence and persuade.

News as Content Marketing

We dramatically increase the everyday relevance of brands through the production and distribution of licensed news content.


We’re skilled journalists and strategists.

Rick Kupchella

Rick Kupchella

Founder / CEO

“So much of what we do @IEN is really a re-application of journalism. Listening. Critical thinking. And ultimately storytelling.”  

Paul Hillen

Paul Hillen


“A great strategy is not just a set of choices of what you will do, but also what you will not do.”

Nancy Cassutt

Nancy Cassutt

Executive Vice President Content

“The best storytelling – when built on a foundation of truth and ethics – will not only inform but inspire change.”


Maria Reitan

Maria Reitan


“Communication starts with listening. If you don’t start by listening, you don’t get it right.”

Greg Morrow

Greg Morrow

Business Strategy & Commercialization

“There is no shortage of excellent ideas and strategies. What’s usually missing is the will to turn a chosen course into action.”

Sean Ryan

Sean Ryan

Digital Strategist

“A strategy without a story is nothing more than white noise.”


You Can Expect Us To

Know What Questions to Ask

Interrogate the Facts

Distill Complexity

Think Critically

Defend Authenticity

Influence Change



We partner for results.



Insights & Research

Why Brands Should Become News Publishers

Companies are so much more than the products or services they deliver — but not every brand is fully leveraging its capacity to connect and influence. In a global survey of 375,000 people, the media agency Havas found that 84% of respondents expected brands to produce...

Matching Your Content to Your Goals

At the Informed Engagement Network, we sometimes have prospective clients who come to us with very specific content asks: a 3-minute video, for example, or a series of white papers. “We can do that!” we respond. And then we ask them: What exactly do you want to...

What are explainer videos and why do they work?

At the Informed Engagement Network (IEN), we produce content in a variety of media for a wide range of platforms. All of it — in fact, everything we do — is built on a foundation of journalistic integrity and starts with rigorous research that includes audience...

Innovation is moving faster than ever: Is your company keeping up?

You’d be hard-pressed to find a company that doesn’t want to own innovation in its space. The word innovation comes from the Latin novus, meaning “new,” and it’s about creating something new: a totally new product or a new way of doing something or thinking. While the...

Let’s get started.

Please reach out so that we can get to work tackling your unique challenges. 

Contact Us