Former Cargill CMO & Business Leader Named President of IEN
On the heels of a strong start to 2022, IEN Founder and CEO Rick Kupchella sees a year focused on aggressive growth, innovation and new leadership beginning with his appointment of Paul Hillen to the post of president. Learn more here.
We drive top-line revenue, market share and influence.
Content marketing for Fortune 100 health care company: Grew social traffic 40X, tripled mobile referral, doubled enterprise Google-indexed pages.
Digital marcom campaign for broadband services industry: Short-term results included 30M search impressions, 800K site visits, 900K video views and 110K qualified leads.
Research + target marketing in global supply chain space: Following a period with no deals in 18 months, 25% of targets reached out directly to client and 65% socialized content directly with cohorts. After campaign, the first 4 deals closed in the next 6 months.
Twitter thought-leadership for Fortune 100 healthcare company: Site traffic increased 535%, delivering 2K qualified leads and beating industry benchmarks by 50%.
Awareness campaign for TV entertainment industry: Garnered 4M search impressions, 100K site visits and 100% increase in engagement, doubling CPM efficiency.
COVID19 ”blitz” blog campaign in healthcare industry: 1 million emails with 31% open rate
and 265,000 site visits.
WHAT WE DO
IEN combines the ability to find and harvest the most relevant digital information with the tenacity and veracity of traditional hard-nosed journalism. We are part intelligence agency, part newsroom. Combined, we’re able to provide our clients with the best data, insights and information about their industry and customers to make better decisions, faster.
IEN builds on our research and insights to develop business, brand, content & distribution strategies. IEN works with clients to identify value propositions that drive top-line growth and influence with key target audiences. IEN’s production and distribution roadmaps guide the format, frequency, channels and platforms so your content can deliver measurable results.
IEN finds the creative talent that best fits your content needs, whether it’s a writer with healthcare expertise, a skilled videographer or an expert who is skilled at optimizing LinkedIn profiles. We transform research and strategy into precise messaging with the right voice and tone, driving powerful storytelling that inspires, educates and persuades.
We apply the skills of journalists like no other agency in the world.
Our Journalistic Approach
Our team has conducted more than 50,000 interviews in pursuit of tens of thousands of stories. The core competencies needed to succeed in these endeavors—investigative ability, tenacity and creativity—are the foundation of our approach.
Our outcomes are fact-based, authentic and impactful.
We conduct research and intelligence to reveal truths and insights.
We blend research and strategy to create informed content with the power to engage, influence and persuade.
News as Content Marketing
We dramatically increase the everyday relevance of brands through the production and distribution of licensed news content.
We’re skilled journalists and strategists.
Founder / CEO
“None of us is as good as all of us.” –Ray Kroc, McDonald’s co-founder
“A great strategy is not just a set of choices of what you will do, but also what you will not do.”
SVP Content Production
“To be persuasive we must be believable; to be believable we must be credible; to be credible we must be truthful.” –Edward R. Murrow
“Leadership and learning are indispensable to each other.” –John F. Kennedy
SVP Research & Strategy
“What we hope ever to do with ease, we must learn first to do with diligence.” –Samuel Johnson
Senior Director of Content Strategy / Director of Client Services
“The secret of getting ahead is getting started.” –Mark Twain
“If they don’t give you a seat at the table, bring a folding chair.” –Shirley Chisholm, congresswoman
Business Strategy & Commercialization
“Truth is a point of view, but authenticity can’t be faked.” –Peter Guber, producer
“The most powerful delivery system ever invented for an idea is a story.” –Aaron Sorkin
Business Development Manager
“We cannot solve our problems with the same thinking we used when we created them.”
You Can Expect Us To
Know What Questions to Ask
Interrogate the Facts
Let’s get started.
Please reach out so that we can get to work tackling your unique challenges.