Welcome to the Informed Engagement Network.
We’re skilled researchers, strategists and content producers—passionate about helping clients grow their business and influence.
We drive top-line revenue, market share and influence.
Content marketing for Fortune 100 health care company: Grew social traffic 40X, tripled mobile referral, doubled enterprise Google-indexed pages.
Digital marcom campaign for broadband services industry: Short-term results included 30M search impressions, 800K site visits, 900K video views and 110K qualified leads.
Research + target marketing in global supply chain space: Following a period with no deals in 18 months, 25% of targets reached out directly to client and 65% socialized content directly with cohorts. After campaign, the first 4 deals closed in the next 6 months.
Twitter thought-leadership for Fortune 100 healthcare company: Site traffic increased 535%, delivering 2K qualified leads and beating industry benchmarks by 50%.
Awareness campaign for TV entertainment industry: Garnered 4M search impressions, 100K site visits and 100% increase in engagement, doubling CPM efficiency.
COVID19 ”blitz” blog campaign in healthcare industry: 1 million emails with 31% open rate
and 265,000 site visits.
WHAT WE DO
IEN combines the ability to find and harvest the most relevant digital information with the tenacity and veracity of traditional hard-nosed journalism. We are part intelligence agency, part newsroom. Combined, we’re able to provide our clients with the best data, insights and information about their industry and customers to make better decisions, faster.
IEN builds on our research and insights to develop business, brand, content & distribution strategies. IEN works with clients to identify value propositions that drive top-line growth and influence with key target audiences. IEN’s production and distribution roadmaps guide the format, frequency, channels and platforms so your content can deliver measurable results.
IEN finds the creative talent that best fits your content needs, whether it’s a writer with healthcare expertise, a skilled videographer or an expert who is skilled at optimizing LinkedIn profiles. We transform research and strategy into precise messaging with the right voice and tone, driving powerful storytelling that inspires, educates and persuades.
We apply the skills of journalists like no other agency in the world.
Our Journalistic Approach
Our team has conducted more than 50,000 interviews in pursuit of tens of thousands of stories. The core competencies needed to succeed in these endeavors—investigative ability, tenacity and creativity—are the foundation of our approach.
Our outcomes are fact-based, authentic and impactful.
We conduct research and intelligence to reveal truths and insights.
We blend research and strategy to create informed content with the power to engage, influence and persuade.
News as Content Marketing
We dramatically increase the everyday relevance of brands through the production and distribution of licensed news content.
We’re skilled journalists and strategists.
Founder / CEO
“So much of what we do @IEN is really a re-application of journalism. Listening. Critical thinking. And ultimately storytelling.”
“A great strategy is not just a set of choices of what you will do, but also what you will not do.”
Executive Vice President Content
“The best storytelling – when built on a foundation of truth and ethics – will not only inform but inspire change.”
SVP Content Production
“Process is the difference between telling one great story and many great stories.”
Vice President Brand Content
“Once a journalist, always a journalist.”
SVP Research & Strategy
“Smart companies ask. Courageous companies listen. Successful companies act.”
“Communication starts with listening. If you don’t start by listening, you don’t get it right.”
Business Strategy & Commercialization
“There is no shortage of excellent ideas and strategies. What’s usually missing is the will to turn a chosen course into action.”
Business Development Specialist
“Push yourself, because no one else is going to do it for you.”
“A strategy without a story is nothing more than white noise.”
“Don’t wait for opportunity, create it.”
You Can Expect Us To
Know What Questions to Ask
Interrogate the Facts
Why Brands Should Become News Publishers
Matching Your Content to Your Goals
What are explainer videos and why do they work?
Innovation is moving faster than ever: Is your company keeping up?
Let’s get started.
Please reach out so that we can get to work tackling your unique challenges.